[Designers] work between abstract intentions and contingent reality. For me the design process is a back and forth between sketching out something perfect and figuring out how to implement something in an imperfect world with as much fidelity as possible.
In my mind, if users leave they’re just doing what the design told them to do because all the crufty noise linking elsewhere is the most engaging thing on the page.
New technology tools such as offered by Vook and others give authors and publishers the ability to conceive of, create, distribute and sell books in time-frames that would have seemed insane even just a few years ago.
Part of what is exciting to us about the ebook format is this shortening of the process between content creation and content distribution. We call it “zero day publishing" - the idea that a publisher can respond to (and benefit from) a breaking news story by quickly producing an ebook that visitors can take away.
Last week, The Atlantic announced the launch of a new weekly publication that will combine content from the print magazine and several of The Atlantic’s web properties. This material will be published via a subscription-based iPad and iPhone application, and delivered on Friday afternoons.
"We’re aiming to provide a selection of stories and ideas on screens scrubbed of all distractions, for those moments over the weekend when readers can pause to sit back and let their minds roam,” James Bennet, editor in chief of The Atlantic, said. “And for us, this is another experiment in putting to use any new means available to create and support the journalism of ideas that distinguishesThe Atlantic.”
Today, TechCrunch announced the launch of CrunchBase Daily, a daily recap of fundraising activity in silicon valley. This daily broadcast publication is for people who want to make sure they get a comprehensive view of this fast based marketplace, but may not have the time to visit the CrunchBase site every day. TechCrunch will deliver this new publication via email and on their Twitter account.
These are great examples of publishers repackaging and repurposing their content to reach different audiences and satisfy different needs, a process which multiplies the value of the content to both the publishers and their readers. They also provide an opportunity for these publishers to change the relationship they have with their readers - from casual passers by to long term subscribers.
This is one of the primary ways we envision publishers using Packagr, and as luck would have it, we just published an updated description of what we call the “Weekly Edition” feature. Packagr publishers can create curated daily, weekly or monthly editions, then publish them as ebooks, emails, apps or back to the web. Take a look!