I spoke with Hamish McKenzie at Pando Daily about the opportunities and challenges that digital publishers face when considering their content archives:
“We work with publishers all the time, and it kills me to see their archives just sitting there,” Brown says. XOXCO, for instance, designed the original website for literary Web publisher The Rumpus. Every day, thousands of readers come to the site for the first time but never read the stuff that was published in its early days. The publication has thousands of high-quality articles sitting in their database, which reaches back to 2009 and is just begging for a readership, Brown says. “To me that seems like a business opportunity.”
Get in touch if you want to start taking advantage of that business opportunity. Read more about web archives here.