Last week, The Atlantic announced the launch of a new weekly publication that will combine content from the print magazine and several of The Atlantic’s web properties. This material will be published via a subscription-based iPad and iPhone application, and delivered on Friday afternoons.
"We’re aiming to provide a selection of stories and ideas on screens scrubbed of all distractions, for those moments over the weekend when readers can pause to sit back and let their minds roam,” James Bennet, editor in chief of The Atlantic, said. “And for us, this is another experiment in putting to use any new means available to create and support the journalism of ideas that distinguishesThe Atlantic.”
Today, TechCrunch announced the launch of CrunchBase Daily, a daily recap of fundraising activity in silicon valley. This daily broadcast publication is for people who want to make sure they get a comprehensive view of this fast based marketplace, but may not have the time to visit the CrunchBase site every day. TechCrunch will deliver this new publication via email and on their Twitter account.
These are great examples of publishers repackaging and repurposing their content to reach different audiences and satisfy different needs, a process which multiplies the value of the content to both the publishers and their readers. They also provide an opportunity for these publishers to change the relationship they have with their readers - from casual passers by to long term subscribers.
This is one of the primary ways we envision publishers using Packagr, and as luck would have it, we just published an updated description of what we call the “Weekly Edition” feature. Packagr publishers can create curated daily, weekly or monthly editions, then publish them as ebooks, emails, apps or back to the web. Take a look!
This post originally appeared as part of XOXCO Dispatch #1. Sign up now to be among the first to read our posts.
It is amazing how much content is poured onto the web every day. Just yesterday, our friends over at Pando Daily posted nearly 9,000 words of original writing on their site in form of 14 essays. The homepage holds only 16 posts, which means that some time this weekend, all 9,000 of those words will, as far as most people are concerned, disappear from the space-time continuum.
The articles in your city’s weekly paper are allowed to live for a week. Magazines sit on the shelf for a month. But the things we create for the web content get one shot, 24 or maybe 48 hours on the front page before disappearing into the archives. Surely, in this age of unlimited, flawless reproduction, we can do better than leaving the things we create to crawl slowly backwards towards infinity, away from anyone who might care.
A site that publishes as much as Pando Daily does creates almost a novel’s worth of content every two weeks. Yet rarely do we spend the time to pause and look back at what we’ve got once the initial flourish of chart beats end. Are we missing something?
The second page of XOXCO’s blog gets just 3% as many hits as the first.
Our visitors are left to search or crawl backwards themselves, and our editors don’t have the tools to curate and repurpose the content they already own. How can we look back if there is only the stream?
This is one of the reasons why we created Packagr. We want to help publishers tap into their content archives and give some of the best stuff a second chance to shine - perhaps in a different format or venue, perhaps to a new audience. After all, who doesn’t like a good rerun?
The future we’re hoping to build through Packagr is filled with short, interesting ebooks containing essays and reporting pulled from blog archives a decade long. We’re hoping to help a million iPad zinesters get their short stories and magazine articles on the virtual shelves. We want to help digital publishers continue the long tradition of creating distinct artifacts of their time, to take the important things out of the stream and put them in context, their proper place in space-time.
And then we’ll sell ten thousand copies of those artifacts for $3 each.
We’re looking for publishers who want to build this future with us. You can be one of the first.