Notes

News, links, research, and product announcements from XOXCO in Austin, TX.

  1. Posts tagged ipad

  2. The new iPad version of XOXCO Dispatch hit iTunes yesterday, and it is currently featured prominently in the newsstand section of the app store! 
All of the back issues, now in a fancy, sliding iPad magazine format, are available for free in the app, and there are a bunch of goodies lurking in them like free copies of my low polygon app. And of course essays by Adam and I, cool illustrations by Bushra, and lots of links to nerdy stuff.
Now, our zine is available as an email, as an ebook on your Kindle (and other readers), or as a universal iOS app… all published and controlled in one place: Packagr.
With Packagr, anyone can do this.

    The new iPad version of XOXCO Dispatch hit iTunes yesterday, and it is currently featured prominently in the newsstand section of the app store! 

    All of the back issues, now in a fancy, sliding iPad magazine format, are available for free in the app, and there are a bunch of goodies lurking in them like free copies of my low polygon app. And of course essays by Adam and I, cool illustrations by Bushra, and lots of links to nerdy stuff.

    Now, our zine is available as an email, as an ebook on your Kindle (and other readers), or as a universal iOS app… all published and controlled in one place: Packagr.

    With Packagr, anyone can do this.

    (Source: benbrown)

    posted 10 months ago on Jun 15, 2013 | Permalink | 2 notes

  3. Publishers Should Publish, Not Chase Technological Trends

    In the complex decisions between responsive HTML5 websites and native mobile applications, publishers shouldn’t take sides.

    The insight of content management systems (going back decades ago to document processing systems and technologies like SGML) was to separate content from presentation.

    Somewhere along the line many tools got confused and separated web content from web presentation details.

    This is wrong.

    Our systems need to make multi-platform publishing — whether it’s to a native iOS application with Newsstand integration, a weekly email newsletter, or whatever best serves the reader — as simple as publishing to the web.

    Currently this type of publishing is something between frustrating and impossible even the best tools, and those tools aren’t widely available yet.

    Talk about a “tablet-native” journalism misses the point — of course tablets open up new possibilities in reading. Of course we should create beautiful experiences for the iPad. Of course we should curate our best content for our Newsstand app.

    That doesn’t mean we should build brand new systems that do nothing but publish iPad apps.

    Multiplicative Solution

    We need to address new formats in a multiplicative way — not an additive way.

    Each new platform — and there will always be new platforms — can not be a new $100,000 one-off project with new techniques, tools, training and staffing requirements.

    We should not be creating a new custom solution for every new platform that launches.

    Organizations need to plan and build for a multi-platform future because that is where the audiences will be in 2015 and 2025.

    Chasing iPad readers, for example, misses how powerful something as simple as email newsletters still is. Responsive web sites help smartphone users, but aren’t the solution for Kindle and Nook users who are best served with an ebook.

    Audiences on post-web platforms want different things than the click-hungry blog readers refreshing pages on their work desktop computers. Our tools need to adapt.

    HTML5 Is Part of the Answer

    Many people, ourselves included, have long held that HTML is and will be the best solution to these problems. But we’re finding again and again it’s not the whole solution.

    While HTML in many ways is this lingua franca, enabling a reasonable presentation layer across devices, simple web pages built with HTML are not necessarily the best experience for all readers of a publication that is more than just a page.

    Publications are about more than just articles — newspapers, magazines, books are packages of content.

    Packages are more than just content: they are full experiences that include curated content, presentation, and navigation. They had a beginning, middle and end. These are present in the physical packages we use to transmit content. What parts of this experience can we translate into the digital?

    Complex web pages — what we now call HTML5 web applications — that use the latest CSS3 tricks and Javascript are simply not sufficient to deliver a background-downloaded NewsStand application on an iPad so a reader awakens to a beautiful new cover every morning.

    Even in 2013, beautiful publications with responsive gesture controls, instantaneous page switches, smooth inertial scrolling are not always best delivered in an HTML page. Trust me, we’ve been trying.

    HTML may be a great way to represent documents in a cross platform way, but that doesn’t mean we build the tools to read them, like web browsers, in HTML and Javascript.

    This doesn’t mean we throw out HTML, or that it’s outdated, just that that it’s only part of the answer.

    Our Solution

    What we propose is to shift the focus up a level.

    Publishing platforms that create these expertly crafted experiences beyond simple web pages — even when they vary by platform — are the next step in the evolution of content management systems. In the same way that our content management system adapted to create RSS feeds, now they must grow to create iPad applications, ePub files, and a myriad of other tools that make reading easier.

    XOXCO

    XOXCO is building a tool that will enable publishers to create these multi-channel, multi-platform digital experiences. We are now actively looking for forward thinking content producers and publishers to work with. Can we help you? Get in touch.

    posted 1 year ago on Jan 22, 2013 | Permalink | 7 notes

  4. AppAdvice reports that iPad RSS reader Mr. Reader has added support for SendTab in their latest version, allowing users to instantly send links from Mr. Reader to any device in their network. This is now the 7th client available to SendTab users, joining our Chrome, Safari, iOS apps, and the third party Android apps.

    Want to tap into SendTab from your app? API documentation is right here.

    posted 1 year ago on May 18, 2012 | Permalink

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